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Old 04-23-2012, 08:25 PM   #1
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Default Namco Bandai combines NA and EU Operations

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Namco Bandai has united its Western teams in a bid to replicate its Japanese success across other markets.

The Tekken publisher has named Mark Tsuji as the company’s new overseas CEO. The Namco Bandai veteran will oversee the firm’s European and US operations.

The firm achieved a 24 per cent share of the Japanese software market during its last fiscal year.

“We wanted to unite our overseas organisation under one leadership,” said Namco Bandai Games VP Carlson Choi (right).

“That way we can have one united front as a Western organisation to better serve our consumer out here.

“It is a continuation of our direction, where as a company the overseas business becomes even more critical.

“Over the last year we have been beginning our transformation of the overseas business, making sure that we are not only bringing East to West content but also sub-developing and bringing content from the West that can propagate to the East.

“In Japan for the fiscal year, Namco Bandai achieved 24 per cent market share. That shows impressive leadership. And we are asking: how do we transfer that leadership position across Europe and the States?”

The firm held its first joint-US and European media event in Las Vegas last week, where it unveiled the latest details of its upcoming blockbusters, which includes Tekken Tag Tournament 2, Dark Souls on PC and Star Trek.

“We work as close as possible with our US team to ensure there is a global message and strategy. This is being proven with franchises such as Tekken Tag Tournament 2 and Star Trek,” said UK marketing director Lee Kirton.
What does this mean for future games?
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Old 04-23-2012, 08:55 PM   #2
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Originally Posted by NejiA575 View Post
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What does this mean for future games?
Wow, thanks for posting this. I'm pretty surprised this happened, but I think it can only mean good things. I mean the US doesn't always get the One Piece games, so its quite possible from here on out things will be different. Hopefully Namco Bandai will reconsider the digital only release of Pirate Warriors and make a retail copy available as well.
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Old 04-23-2012, 09:01 PM   #3
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sounds like good news to me.
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Old 04-24-2012, 04:47 AM   #4
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Retail Copy of Pirate Warriors would make me SSSUUUPPPEEERRR happy.
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Old 04-24-2012, 05:00 AM   #5
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this looks cool but more importantly,saiyan made a post
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